In an era where a brand’s digital presence has a critical impact on how consumers perceive it, every brand must ask itself, year after year, and reevaluate: is it still relevant to the digital media landscape? The question, “What will users find out about me if they search for me online?” is one that troubles most business owners and brand managers today.

What will the user discover? Will they find an active, dynamic brand that swims like a shark in the digital waters, or will they come across a brand resembling a small desert gecko disappearing between the dunes? At FAR , we emphasize the volume and quality of a brand’s presence in the digital world. This is achieved through managing digital assets and generating high-quality traffic from the right target audience—directing each user to the asset that is most relevant and interesting to them. Digital presence is more than just a search result; it is the outcome of various activities that give your brand meaning and close the loop with your brand and business activities across all existing marketing and advertising channels.